From October 22nd to 23rd, Shure and Sound Works joined forces to successfully host the "Shure & Partner Showcase Event in Macau" at Hall 3 of the Macau Tower. We were honored to invite industry leaders Biamp, Crestron, d&b audiotechnik, and Tom Lee Music as partners to showcase their latest cutting-edge products. Through in-depth exchanges and presentations, the event not only effectively promoted collaborative consensus but also created new opportunities for mutual benefit and win-win cooperation.

The showcase kicked off in a relaxed and enjoyable atmosphere, attracting numerous experts from Macau's hotel, entertainment, and corporate sectors, as well as audio engineers and system integrators.

During the event, keynote speakers shared the latest innovations and future trends in audio technology from their respective companies, while guests laid a solid foundation for exploring collaboration opportunities through in-depth discussions.

Shure New Product Launch

The highlight of the event was the debut of the AXIENT™ DIGITAL PSM Digital Wireless In-Ear Monitoring System in Hong Kong and Macau. Its innovative technology and exceptional performance captivated the audience, showcasing Shure's pioneering spirit and forward-looking vision.

Shure also presented a comprehensive range of solutions across conference systems, professional wireless systems, live performance, and personal content creation, allowing attendees to experience the outstanding performance and unique appeal of Shure products in various application scenarios.

On the first day of the showcase, Thomas Lai, Senior Market Development Manager at Shure, delved into how Shure's conference system solutions can optimize audio quality in modern meeting rooms. He emphasized the importance of high-quality audio for meeting outcomes and highlighted Shure's extensive conference solutions, which ensure seamless communication and exceptional collaboration experiences in any room. He also shared innovative technologies and case studies, providing attendees with a deeper understanding.

On the second day, Kenneth Ng, Market Development Manager at Shure, offered a quick guide to selecting and using wireless microphone systems. He detailed Shure's professional performance solutions, which integrate wireless audio technology with outstanding design to deliver high-quality audio experiences and reliable on-site support for various performances. This not only helped guests choose wireless microphone systems based on their needs but also shared tips for efficient usage, laying a solid audio foundation for future events.

AXIENT™ DIGITAL PSM

Finally, the event reached its most anticipated moment as Andy Fong, Regional Product Senior Manager at Shure, unveiled and showcased the AXIENT™ DIGITAL PSM Digital Wireless In-Ear Monitoring System. He vividly explained the core technical advantages of Axient™ Digital PSM, including:

■ Multi-mode transmission with compatibility for new RF technology, enhancing stability.

■ Remote control and management for real-time monitoring of key parameters. 

■ Support for digital and analog inputs to meet diverse application needs.

Axient™ Digital PSM is Shure's first product line equipped with Wireless Multi-Channel Audio System (WMAS) capabilities, designed for complex performance environments to ensure high-performance RF and spectrum efficiency in rapidly changing wireless conditions. Its forward-looking design provides long-term investment value for large-scale tours, venues, and other applications, elevating flexibility and scalability to unprecedented levels.

Additionally, through an engaging outdoor demonstration and live hands-on session in Macau, attendees experienced the exceptional performance of AXIENT™ DIGITAL PSM firsthand, earning high praise and admiration from all.

As the demonstrations concluded, the event came to a perfect close. Attendees actively engaged with Shure's professional engineering team for in-depth discussions about the AXIENT™ DIGITAL PSM, Shure's first digital wireless in-ear monitoring system. Built on the extraordinary legacy of Axient, Axient™ Digital extends its legendary audio performance standards to in-ear monitoring, bringing flagship platform advantages and unparalleled reliability to every performance. Guests expressed high recognition and showed strong interest and anticipation for the product.

We sincerely thank all the guests who participated in this event! If you are interested in the AXIENT™ DIGITAL PSM Digital Wireless In-Ear Monitoring System, please feel free to contact us. Our professional team is ready to address your inquiries and provide personalized audio solutions. We believe the exceptional performance of AXIENT™ DIGITAL PSM will lead the audio equipment industry, bringing a new era of vitality to performance stages.