On December 17th,SWS successfully hosted the "Sound Moves Hainan, Technology Leads the Future: Hainan Broadcasting TV Station·New Product Technology Exchange" at the Cluster Phase II Conference Room of Hainan Broadcasting Group. The event brought together seasoned experts, scholars, and industry elites from Hainan Broadcasting Group, Haikou TV Station, and other broadcasting institutions to explore cutting-edge developments and future trends in audio technology, offering fresh perspectives for Hainan's broadcasting technological advancement.

The conference was honored by the presence of Mr. Sun Zhaoxue, Director of the Chief Engineer's Office at Hainan Broadcasting Group, and Mr. Chen Zhijun, Director of the Radio and Television Production Center. The sound reinforcement system featured d&b audiotechnik's 8S compact two-way coaxial loudspeakers and 5D digital power amplifiers, ensuring crystal-clear audio delivery throughout the event. Through detailed product demonstrations, case studies, and live presentations of frontier audio technologies, participants gained profound insights into contemporary audio solutions and sparked keen interest in future industry developments.

Mr. Chen Hao, Technical Director of the PA Sales Department at Yamaha Musical Instruments & Audio (China) Co., Ltd., delivered an engaging presentation tracing the evolution of YAMAHA's iconic products. He particularly emphasized the industry-leading performance and exceptional stability of the YAMAHA PM series digital mixing consoles.

YAMAHA: DM7 New Product

Mr. Chen officially unveiled the flagship DM7 digital mixing console series. This innovative system combines premium sound quality, intuitive operation, and robust reliability for seamless connections between engineers, artists, and audiences. With remarkable scalability and flexibility, the DM7 series supports customizable configurations to accommodate diverse engineering preferences and acoustic environments. Its superior functionality and user-centric design received unanimous acclaim from attendees, with many professionals recognizing it as both a powerful technical tool and a creative catalyst.

SHURE: AD PSM New Product

Mr. Liu Ganke, Project Manager of SWS, conducted an in-depth analysis of SHURE's wireless system development and wired microphone technological progression. As the 100-year-old audio pioneer prepares for its centennial celebration, he showcased SHURE's breakthrough innovations through case studies and technical data.

Special attention was given to SHURE's groundbreaking Axient™ Digital PSM wireless in-ear monitoring system. Debuted as the pinnacle of SHURE's current technological achievements, the "Axient Digital" nomenclature signifies its status as the brand's most advanced series. As the successor to the industry-leading PSM1000 system that dominated the market for a decade, the Axient Digital PSM establishes new benchmarks in flexibility, scalability, and performance reliability for professional audio applications. Mr. Liu's comprehensive presentation allowed attendees to experience firsthand the system's technical sophistication and exceptional quality.

Interactive Session

The event featured hands-on experience sessions where participants operated the state-of-the-art audio equipment under expert guidance. Face-to-face exchanges with technical specialists deepened understanding of product specifications, application techniques, and industry insights, fueling enthusiasm for exploring audio technology's boundless potential.

This successful technology exchange not only demonstrated SWS profound expertise and innovation capabilities in audio technology but also established a vital communication platform for Hainan's broadcasting industry. By facilitating resource integration and knowledge sharing, the event laid a solid foundation for the industry's sustained growth and prosperity.